More and more fitness companies are integrating technology with yoga as a means of making the practice more accessible. This innovative technology has led to the rise of yoga apps that allow users to take part in the discipline at their convenience. The accessibility options offered by yoga apps have not only caused these platforms to become more widespread across the world, they are also introducing more people to the ancient practice.
With about 10 percent of American citizens, which is more than 34 million people, currently practicing yoga, it’s easy to see how these apps have the power to become a valuable tool that can change people’s lives.
In this article, we will discuss the different procedures to create a yoga app, the important features to add, and how to monetize your investment. Keep reading to learn more.
What You’ll Learn In This Post
- What Is a Yoga App?
- Yoga App Market Trends
- Popular Yoga Apps
- Popular Yoga App Features
- 5 Steps to Create a Yoga App
- How to Market Your Yoga App
- How to Monetize Your Yoga App
- Idea Maker’s Experience In Mobile App Development
- Frequently Asked Questions (FAQs)
What Is a Yoga App?
Paying close attention to your body’s innate capacity for self-healing and good health, yoga aims to heighten awareness and harmony in both your body and mind. A yoga session will typically include breathing exercises, meditation and adopting postures called asanas.
Yoga apps can help you achieve all these benefits from the comfort of your home, as they allow you to carry out yoga sessions, improve your technique, and practice new positions without others around.
Yoga is a terrific tool for keeping healthy because it is built on similar concepts as an osteopathic doctor. The implementation of yoga apps allows you to concentrate much of your efforts on preventive medicine and practices, as well as the body’s ability to heal itself.
A great advantage of yoga, besides the physical benefits, is how it helps with stress management. It’s no surprise that stress can have negative effects on the mind and body, such as trouble sleeping, difficulty focusing, migraines, drug usage, and neck or back pain.
Doing yoga is a great way to help you be more optimistic about life. Your mental health may be improved by doing yoga due to the use of meditation and breathing. This can substantially sharpen concentration and focus, enhance bodily awareness, put the mind at ease, and reduce chronic stress patterns. Yoga also creates mental peace and clarity.
Yoga’s relaxation techniques can alleviate chronic pain, including lower back pain, arthritis, headaches, and carpal tunnel syndrome. Yoga can also lessen sleeplessness and lower blood pressure.
Other health advantages of yoga include:
- Greater adaptability
- Enhanced muscle tone and strength
- Increased vitality, energy, and respiration
- Keeping a healthy metabolism
- Reduction in weight
- Cardiovascular and vascular health
- An increase in athletic performance
- Protection against harm (Self defense)
Yoga App Market Trends
Yoga apps for meditation searches have grown by 65 percent year over year, including searches for “mindfulness apps,” “yoga app for seniors,” and “yoga for beginners apps.”
Yoga apps give users personalized exercise plans by using artificial intelligence, machine learning, and other technologies. They also provide no-equipment workout programs, custom health and fitness trainers, diet monitoring, and step tracking.
The market is expected to have a high growth potential due to the services they provide and the benefits it gives over brick-and-mortar stores. For instance, MyFitnessPal generated $6.7 million in June 2020 by providing its members with individualized diet and exercise tracking.
Additionally, wearable technology has remained the most popular fitness trend since 2019. With 96 percent of users utilizing just one of these apps, health and fitness apps have the highest user retention rates overall.
The global expansion of smartphones is another important aspect of promoting market expansion. In fact, there is expected to be an even larger increase in smartphone penetration from 57 percent in 2017 to 77 percent by 2025. According to the GSMA survey, there will be 5.9 billion unique mobile subscribers by 2025. This means that the market will continue to rise as wearable technology like Fitbit and Apple Watch become more widely used.
Popular Yoga Apps
To build your own yoga routine app, it is important to know the yoga apps that are most used and have left a statement in the fitness app world. Developing a yoga app is not easy, but knowing why these apps are popular will tell you what needs attention when you want to create one.
1. Asana Rebel
The Asana Rebel yoga app differs from other yoga apps because it provides more general fitness formulas, healthy habits, and workouts. Most workouts can be thought of as a hybrid of yoga and bodyweight HIIT exercises.
With over 10 million users globally, it’s obvious that Asana Rebel’s mission resonates with the general public. This yoga app aims to help individuals lose weight, become fit, and live a healthy lifestyle. Additionally, the routines are excellent for beginners due to the lack of equipment needed.
A space for discovery and a daily plan are the two main aspects of the app. The daily plan offers suggestions for your day’s workouts and healthy behaviors, while the discovery section enables you to uncover new routines, challenges, and meal plans to follow.
2. Down Dog
With the Down Dog yoga app, you can download classes to take offline, and they are quite customizable. They are simple to follow along to, and you can also vary your workouts, so you never do the same one twice. Regardless of your skill level, Down Dog Yoga’s customizability and limitless variations make it difficult to grow bored. Certainly, there are many options and features to enjoy.
3. Alo Moves
The internet streaming service called Alo Moves, which is owned by the well-known yoga company Alo Yoga, specializes in yoga and fitness-related material. You will get unrestricted access to their collection of video classes after you sign up.
There are countless classes available, primarily divided into four categories: yoga, fitness, mediation and skill.
The classes are accessible online through their website or app, which is available on Android and Apple. Since July 2021, a membership gives you access to live classes, allowing you to participate in instructor-led live classes while interacting with other members.
Popular Yoga App Features
When building a yoga app, the features are essential, as they determine whether a user will continue using your app or not. If a user is not impressed by the features of your yoga app, it’s safe to say that they will not be returning.
Here are some important features you need to know before you create a yoga app.
Guided practices are essential as they offer the user a guided yoga session. There will be an instructor present to help guide you through your sessions and talk you through positions, poses, and timing.
To learn yoga poses, the live sessions function enables yoga trainers or teachers to livestream the sessions in real-time. You can have a yoga training session with various individuals in their separate locations while the trainer guides everyone through the yoga process.
The goal-tracking yoga app feature allows users to set goals for themselves and track their progress as they train to reach their goals. You would be reminded daily when it is time to start your yoga session or your goals.
This feature holds you accountable and helps ensure you are doing well by encouraging you to open the app and start your practice. Notifications will be sent to your device to remind you about your goal and will not stop until you mark it as done for that day.
Independent sessions allow you to try out yoga practices independently without needing a trainer present. You will have access to pre-recorded yoga sessions, picture poses, or animated videos demonstrating different positions for you to try out or follow. Generally, this allows you to grow as an independent yoga lover.
5 Steps to Create a Yoga App
There are a few steps involved to help ensure that you successfully create a yoga app the right way. For you to develop an amazing app and have a good yoga app publishing ranking, you have to ensure that you take the necessary steps mentioned below.
1. Determine Niché
Before you go into anything, you have to make sure you do the necessary research needed. When developing a yoga app, it is important to research to find out what niche you would want your yoga app to be under.
Will it be a yoga app for seniors, youths, busy people, people with disabilities, or gender-based? You need to ask yourself these questions as they will be the determining factors for you to know what features you will need to implement into your yoga app.
2. Create Content
The next step you will need to take after determining the niche of your yoga app is to create the content for the app.
A yoga app will require guided sessions, soundscapes, and classes. You will need to know how you want to express these sessions and classes on the app. This content can either be a video of you or a professional yoga teacher guiding the users through the poses.
There is also the option of using animated characters to show the user how the stands and poses should be done. Because any option you choose should be based on your chosen niche, it’s important to ask yourself if your target audience will be able to understand the procedures.
3. Design App
After determining the type of content you will be creating for your yoga app, the next thing you will want to consider is the design of the app. The yoga app design consists of two components: the user interface and the user experience.
You must start with a wireframe to create the perfect design for your yoga app. Generally, a wireframe is a type of prototype that can be used to help you create an outline and structure for your yoga app. When you finish the wireframe, you can start making the yoga app your own by adding your own touch.
Related Article: What Are Wireframes in UI/UX Design and Why Are They Important?
4. Develop App
There are a lot of things you would need to do when you want to create a yoga app. Generally, you would need to decide on your development approach. Three major approaches can be used, and they are as follows:
Development of Cross-Platform Apps
This method creates a single app that works across various platforms. These apps can run on several operating systems, thanks to their same codebase.
Additionally, they depend on technologies that are platform-independent to offer flexibility. They might offer a polished experience; nevertheless, they are similar to native apps.
Development of Hybrid Apps
Platform-independent programs operating on different operating systems are created using this method.
These apps mix the greatest native and web technologies to offer performance and development simplicity. As a result, the user experience and performance of your yoga app will be comparable to those of native apps.
Development of Native Apps
This method is applied when creating native apps for a certain platform. So, if you have to create a yoga app for an exclusive operating system like Android or iOS, this is your best option. The user experience offered by native apps is more genuine and well-designed. However, creating native apps requires more time and work.
If you do not know how to create an app, it would be best for you to leave it to the professionals. Consider hiring an expert development agency that can help bring your dream yoga app to life. Investigate their portfolio, development and post-release support options, and experience to know if they can help you develop the perfect yoga app.
Related Article: How to Hire Remote Developers the Right Way
5. Deliver App
The final step you will need to take is delivering your yoga app to the public through app stores. You must carry out manual and automatic testing before putting your yoga app on the market to look for any potential problems, bugs, or errors and make changes where necessary.
Due to the requirement that you adhere to the rules set forth by the App Store and Play Store, the procedure involved in delivering the app is especially challenging. So, to adhere to the rules, your team must use a checklist while developing the product.
After implementation, you should start gaining knowledge from your yoga app’s feedback and analytics to further improve the user’s overall experience.
How to Market Your Yoga App
You may advertise, market to, and segment your audience using several marketing tools. Due to their abundance, you can choose from various practical marketing strategies to push your app and reach your target audience.
App Store Optimization
App store optimization involves optimizing your mobile app so it can rank higher and reach more audiences on the app store. Like Search Engine Optimization (SEO), you need the right app store optimization strategy to push your yoga app to more people. After all, the higher your rank is, the easier it will be for you to be visible to new audiences.
Google Search Ads
Pay-per-click (PPC) ads can be placed on Google search results to drive traffic to the app’s store page. This allows more people to see your app, know what it is about, and decide whether it is for them. Of course, the more people that see your app, the more they can recommend it to people who may like or need an app that’s similar to your own.
Social Media Marketing
You can promote your yoga app by sharing it on all your social media platforms and placing the link in your bio. This can be done for free, and you do not need to pay to promote your yoga app on social media platforms. You can ask your followers, family, and friends to help you repost to get more reach.
However, to get more traffic and reach different audiences, you can pay for ads on social media platforms or pay social media influencers to promote your yoga app.
Related Page: Search Engine Optimization (SEO) Services
How to Monetize Your Yoga App
If you invest in developing a yoga app, you must anticipate making money. Still, building a user base before monetizing your app is important. There are various methods for monetizing your app if you want to be included in the list of the best yoga apps.
Unsurprisingly, auto-renewable memberships are currently the most common revenue model. You can generally combine and contrast the following choices:
You can take a SaaS approach by having a free account option with limited features, which users can upgrade to unlock more functionality. Once consumers become accustomed to the yoga software, they will likely start looking for more sophisticated features. So, you can sell the premium and exclusive elements of your yoga app by using the in-app purchase model.
With this monetization strategy, you can charge users for access to paid, exclusive, guided yoga sessions. You can ask users to pay for coaching sessions, consultations, personal training programs, and other premium aspects of your app.
Idea Maker’s Experience In Mobile App Development
At Idea Maker, we have a team of experts with years of experience in the design and development of apps. Our designers and developers are dedicated to going above and beyond to ensure that all our clients achieve their goals for their mobile apps. Schedule an appointment with us to start planning your mobile app today.